The Rootist™ Strengthen Shampoo + Conditioner

Elevate your wash day routine with this fermented shampoo and conditioner duo—like Kombucha for hair—designed for a balanced, hydrated scalp and essential strengthening and shine from root-to-tip.

Why You Need It

Daily life–and typical haircare–put roots, scalp and hair through a lot. Heat styling, chemical treatments, and harsh ingredients like alcohol and silicones can lead to breakage, dullness and hair that feels like it’s lost its strength.
Formulated to support healthier-looking hair you can see and feel from root to tip.

How It Works

Ultra-concentrated and powered by Rootbiomic Ferment, the Strengthen Shampoo and Conditioner act like a clean slate for roots, scalp and hair. The sulfate-free (SLS/SLES) shampoo gently cleanses without stripping moisture while delivering the necessary nutrition for stronger, healthier hair. The silicone-free conditioner moisturizes from the inside out and is designed to rinse clean, without buildup.

The Science

Fermentation is at the root of these formulas that are built on biology and made to work with yours. Our proprietary fermentation process helps break down botanicals into bioavailable compounds that roots, scalp and hair can readily recognize and receive. The result: stronger, healthier-looking hair from root to tip.

How to Use

• Strengthen Concentrated Shampoo: Pump half your usual amount of shampoo into palm. Emulsify into a lather and massage into your scalp. Rinse well. You can always add more if needed.
• Strengthen Concentrated Conditioner: After shampooing, apply about half of what you’d typically use. Work through mid-lengths to ends. Leave on for 1–3 minutes, then rinse thoroughly.