The Rootist™ Strengthen Concentrated Shampoo

The fermented fix for damaged hair, this sulfate-free (SLS/SLES) shampoo is designed to minimize breakage, smooth frizz and boost shine, while delivering the necessary nutrition for stronger, healthier hair from root to tip. Ultra-concentrated so you only need half your usual amount.

Why You Need It

Environmental stress, styling, heat, and even how you wash your hair can take a toll on its strength and condition. Over time, strands can become weak, dull, more brittle and prone to breakage.

How It Works

Made with no added water, this formula is less wasteful and ultra-concentrated, making each bottle equal to one 2x its size.
Rootbiomic Ferment™ is designed to support the wellness of roots, scalp, and hair, and is rich in scientifically backed proteins, roots and mushrooms that are transformed through fermentation into biologically compatible micronutrients that promote healthy roots, a balanced scalp and stronger, healthier-looking hair.

The Science

Strong, healthy hair starts at the root. That’s why The Rootist Strengthening formulas target root, scalp and hair with the power of our Proprietary Rootbiomic Ferment™. The gentle cleanser is made for all hair types, especially weak, damaged hair–and is also suitable for chemically-treated, color-treated hair and all scalp types.

How to Use

• Pump half your usual amount of shampoo into palm. Emulsify into a lather and massage into your scalp. Rinse well. You can always add more if needed.

Frequently Asked Questions

How often should I use the Strengthen Concentrated Shampoo?
The shampoo is meant to be used regularly to wash your hair as part of your wellness ritual for roots, scalp, and hair.

Do I need to dilute this shampoo? What if I’m not seeing lather?
You don’t need to dilute the shampoo. If you need more lather, apply the shampoo, then slightly wet your head while working it through your hair. If that doesn’t do it, the issue may be build-up on your scalp and hair. Try incorporating a pre-shampoo into your wash routine, such as The Rootist™ Pre-Shampoo Scalp Clarifying Rinse, to exfoliate your scalp before shampooing.

Why is the bottle so small?
The small but mighty bottle is equivalent to one twice its size. The Rootist™ has crafted a concentrated shampoo that allows you to use only half your usual amount. There is no added water or any other filler. Instead, The Rootist™ replaces added water with its patent-pending Rootbiomic Ferment™.